UX & AI Design Leader

Hi, I'm Adriana. A UX and AI Designer with a visual design background and experience across enterprise software, entertainment, EdTech, and startups, including Disney Imagineering, SAP, and my own venture. I focus on understanding user behavior and goals, uncovering pain points, and transforming complex experiences into simple, intuitive ones. Most recently at SAP, I designed agentic AI experiences for global enterprise customers. As I embrace and observe the AI shift, I proceed thoughtfully: always exploring and testing how it impacts design and our lives.

Case Studies

END-TO-END DESIGN PROCESS

Orchestrating End-to-End Design — project screenshot

Orchestrating End-to-End Design

User research, information architecture, wireframes, mockups, and prototypes that transformed a marketplace.

AGENTIC AI

Designing for Trust in Agentic AI — project screenshot

Designing for Trust in Agentic AI

A human-in-the-loop trust model for AI-driven approval workflows at Bosch.

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UI ARTIFACTS

SAP Sales and Service Cloud homepage with the unified Hero Banner

Unifying Visual Design Across Enterprise

Homepage harmonization across 12 product teams, 440,000+ customers.

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Experience

  1. AI UX & Product Design Leader (contract via Hydsoft Co)

    SAP — Enterprise and Agentic AI Systems | Palo Alto, CA | 2025–Present

    AI-enabled experiencesAI-Native Tools & Vibe Codingresponsible AI principlesCross-disciplinary design

  2. Fractional AI UX Design Leader

    AdrianaTT Consulting | Glendale, CA | Dec 2022–Jul 2025

    Conversational AIeCommerceUX StrategyManagementEnd-to-End DesignStakeholder Management

  3. Director of Product and Design

    West Tenth — Marketplace Startup | Los Angeles, CA | Feb 2021–Nov 2022

    User ResearchEnd-to-End DesignManagementProduct StrategyTeam Building0>1

  4. Fractional UX Design Leader

    AdrianaTT Consulting | Glendale, CA | Mar 2020–Jan 2021

    UX DesignProduct Strategy0>1

  5. Founder and CEO

    Lupn — GovTech Communication Platform | Glendale, CA | 2017–2020

    User ResearchProduct Management0>1Team BuildingCross-Discipline Work

  6. Senior UX Designer

    Age of Learning — EdTech | Glendale, CA | Feb 2015–Feb 2017

    UX DesignUser Research0>1Cross-Discipline Work

  7. PRIOR RELEVANT WORK

    UX Designer (contract via Technicon Design)

    Designworks – BMW Group | 2013–2014

    UX Designer (contract work)

    Walt Disney Imagineering | 2012–2013

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