END-TO-END DESIGN PROCESS
Orchestrating End-to-End Design
User research, information architecture, wireframes, mockups, and prototypes that transformed a marketplace.
UX & AI Designer
Hi, I'm Adriana. A UX and AI Designer with a visual design background and experience across enterprise software, entertainment, EdTech, and startups, including Disney Imagineering, SAP, and my own venture. I focus on understanding user behavior and goals, uncovering pain points, and transforming complex experiences into simple, intuitive ones. Most recently at SAP, I designed agentic AI experiences for global enterprise customers. As I embrace and observe the AI shift, I proceed thoughtfully: always exploring and testing how it impacts design and our lives.
Case Studies
UX ARTIFACTS
Creating a Seamless User Experience for Teachers
Teacher journey maps, assessment flows, wireframes, and annotated mockups.
CROSS-DISCIPLINE
Aligning Teams to Drive Growth
Cross-discipline facilitation that turned misalignment into growth.
AI TOOLING
Leveraging AI in the Design Process
Vibe-coded prototyping with Claude Code to align stakeholders faster.
AGENTIC AI
Designing for Trust in Agentic AI
A human-in-the-loop trust model for AI-driven approval workflows at Bosch.
UI ARTIFACTS
Unifying Visual Design Across 100+ Enterprise Products
Homepage harmonization across 12 product teams, 440,000+ customers.
Experience
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AI UX & Product Design Leader (contract via Hydsoft Co)
Design SystemVibe CodingCross-Discipline Work
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Fractional AI UX Design Leader
Conversational AIeCommerceUX StrategyManagementEnd-to-End DesignStakeholder Management
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Director of Product and Design
User ResearchEnd-to-End DesignManagementProduct StrategyTeam Building0>1
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Fractional UX Design Leader
UX DesignProduct Strategy0>1
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Founder and CEO
User ResearchProduct Management0>1Team BuildingCross-Discipline Work
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Senior UX Designer
UX DesignUser Research0>1Cross-Discipline Work
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PRIOR RELEVANT WORK
UX Designer (contract via Technicon Design)
UX Designer