Building Innovative Products
As a Fractional Product & Design Leader with a focus on the user experience, Adriana empowers early-stage tech founders to prioritize critical growth areas, ensuring the product is valuable to customers, viable in the market, and the startup is prepared for the next funding round.
“As a CEO and founder working closely with Adriana Torresan, I highly recommend her as Product & UX Leader. Approaching our work as a former tech founder herself, Adriana leads teams from experience and helps avoid the pitfalls of startup journey. She works within budget, is a strategic networking connector (development firms, advisors, mentors in various disciplines) and is critically minded with an eye towards the best measurable outcomes. Her discovery process and research come from a deep understanding of customer needs and competitive landscape. In a word, Adriana is exceptional.”
— Jenny Umhofer, President and Founder, Colledge and ColledgeNEXT
Areas of Expertise
Practice Areas
• Customer Discovery & User Research
• Product Development Management (Scrum)
• Competitive Analysis
• Product Strategy & Roadmap
• Product Design (UX and UI) & Prototyping
• GenerativeAI Trends
Specialization
• Conduct experiments to test hypotheses
• Launch new products & attain product-market fit
• Build product teams and identify vendors
• Set up and refine development processes
• Mentor new founders in the startup ecosystem
“Adriana knows how to organize chaos and build processes so that the products she works on develop smoothly and beautifully. She is a constant researcher - she is always looking for the optimal way to approach a UX problem, or is talking to customers, or keeping up with the latest best practices. As our product director, Adriana helped us take an MVP-type mobile app to the next level with users. She is guaranteed to improve and beautify any product that she works on!”
— Lyn Johnson, Founder & CEO at West Tenth
Services
Free 1st Thursday
Office Hours
Supporting social-impact, minority-led, early-stage tech startups
Join our Free 1st Thursday Office Hours to clarify your product vision, create a strong roadmap, set smart goals, and overcome obstacles. Gain valuable insights and actionable steps to build a complete product solution and drive your startup's success!
• For social-impact, minority-led startup founders seeking strategic guidance
• Free
Product-Market Fit Pathfinder
Struggling to Achieve Product-Market Fit?
The Product-Market Fit (PMF) Pathfinder is designed to help you move beyond building MVPs and start creating valuable and viable products.
Over the course of a few weeks, through personalized 1:1 calls and collaborative sessions, I will help you define and gain clarity on your target audience, the problem you're solving, your value proposition, competitive advantage, business model, growth strategy, and actionable steps for continuous validation and iteration.
• Perfect for post-launch startups looking to refine their product strategy and achieve lasting PMF.
Fractional Product Leadership
As a fractional product leader, I provide strategic and hands-on product expertise on a part-time basis. I assist early-stage founders in building teams and launching products, from conducting experiments and creating MVPs, to making improvements and creating new product lines. My approach ensures product-market fit and identifies growth opportunities through ongoing customer discovery, smart prioritization, and relentless focus.
• Ideal for post-launch startups seeking strategic and tactical product support
• Weekly or monthly retainer fee
Add-on Services
Customer Journey Mapping
Visualize and optimize every touchpoint of your customer experience.
UX Audit
Get a detailed evaluation of your product’s usability and design, with actionable improvement recommendations.
Product Roadmap
Define your vision, set goals, and align your team with a strategic plan for future development.
Customer Development Interviews
Gain deep insights into your customers’ needs through exploratory research.
Usability Tests
Identify and resolve usability issues by testing your product with real users.
Discounted rate for social impact startups and minority founders
Case Studies
ColledgeNEXT
ChatGPT-powered college counselor that helps high school students with the college admissions process.
Solution
Validate problem and solution hypotheses with user research (user interviews, competitive analysis) and build a low-cost proof-of-concept (POC) to gain traction and market validation.
West Tenth
Two-sided marketplace connecting women-owned, home-based businesses with busy moms.
Solution
For the mobile app, a new user onboarding flow, a new home screen, and the productization of business services were created. A new website was launched. Delivered 32% increase in activation.
Lupn
GovTech, SaaS, B2B2C platform helping mid-size cities expand community outreach.
Solution
Centralize all local government events, programs, news and alerts in a user-friendly mobile app. Secured a contract with the City of Glendale, CA serving 250,000 residents.
Age of Learning
Educational technology company helping children build a strong foundation for academic success.
Solution
Prototypes and user tests for AI-driven games, which later became the company’s flagship product bringing $120M in revenue.
Letsplay
Two-sided marketplace helping recreational and wellness organizations grow.
Solution
Managed customer research, competitive analysis, experiments, and prototyping, which led the product to pivot into a marketplace.
Walt Disney Imagineering
Walt Disney Imagineering is responsible for the Disney theme parks and attractions worldwide.
Solution
Created the StoryMarket website and pre-build experiences for park attractions on the $1 billion Magical Wristband system.
About
With 25 years of experience in various roles, including tech startup founder, product leader, and UX designer, I have worked in startup and corporate settings like Age of Learning and Disney Imagineering. Passionate for how technology can positively shape lives, my recent focus has been on generative AI-powered products, delving into rich discussions surrounding their potential impact.
