Adriana Torresan UX Designer

Hello, I’m Adriana!
UX Designer and Researcher crafting user-centered experiences that build trust and accelerate growth.

E-commerce, Marketplaces,  EdTech, GenAI, Media, and Entertainment.

I’ve Worked With

Designworks logo, a BMW Group Company
DIRECTV logo in gray and black letters on a white background.
Illustration of a cartoon mouse in a wizard hat next to "Walt Disney Imagineering" text.
Age of Learning logo with book icon
Logos of PC1 and Orange with circular design elements.
Logo with square and 'schematic' text
West Tenth logo on white background
Logo with text 'ColledgeNEXT' in gray letters.
Capital Group logo with overlapping square design
Logo with the word 'Lupn' in stylized gray letters.

Case Studies

A laptop and smartphone displaying a Walt Disney World website. The screen shows 'Explore Experiences' with attractions like Buzz Lightyear, Aladdin's Lamp, and Space Mountain listed. The webpage has a dark purple background with navigation options for personalizing and exploring experiences.
Illustration of a cartoon character in a wizard outfit with stars, next to the text 'Walt Disney Imagineering.'

Designing the Future of Disney Magic

AI-powered pre-park experience that allows parents to personalize their family’s visit.

Logo with text 'West tenth' in stylized font

Enhancing Retention & Revenue for a Marketplace

A two-sided marketplace connecting home-based business owners with local, busy moms.

Laptop and smartphone displaying a website with colorful children's books on parenting.
Parent Cue logo in white text

Unifying a Fragmented Brand Experience

A nonprofit inspiring and supporting parents in nurturing their children and passing on a legacy of faith.

Tablet screen displaying a cartoon rocket game with number puzzle elements, set in a desert landscape.
A toy seahorse with a striped pattern and a cheeky smile, featuring colorful segments.

Innovating Math Education Through AI-Powered Games

AI-driven, adaptive math games designed to accelerate skill mastery, enhance fluency, and boost student confidence.

Tablet displaying an educational dashboard with tools and resources like class builder, lesson library, and progress tracker, aimed at teachers for managing student activities.
A person is sitting at the entrance of a large ancient stone structure with tall columns.

Empowering Educators with Data-Driven Insights

A teacher assessment tool providing real-time insights to help educators support student mastery.

Interface design mockups showing settings menus for a TV service, with options like Favorite Channels, Parental Controls, Audio & Video, and DirectTV Account. The top right shows status indicators for Parental Controls and Audio Track.
DIRECTV logo with a curved design above the text.

Improving Content Discovery & Control

The DirecTV Spark System helps viewers discover TV content and set up their viewing preferences.

Areas of Expertise

Black diamond shape with diagonal lines on each side on a white background.

User & Market Research

Specializes in both generative and exploratory research methods such as in-depth interviews and usability testing to validate user problems and solutions. Leverages competitor analysis, and benchmarking to uncover actionable insights and market opportunities.

Abstract arrangement of black concentric circles on a white background.

Product & User Experience Design

Drives the end-to-end design process with a user-centered approach, from crafting customer journey maps and wireframes to delivering detailed design specifications. Coaches design teams while ensuring that designs align with business objectives and drive measurable results.

Black circle with interlocking lines at the center against a white background, intersected by four thin lines extending from the corners.

UX & Product Strategy

Develops user-centered product strategies that align with business goals and articulate a clear value proposition. Leads the design process from ideation to execution, ensuring designs drive trust and growth, customer satisfaction, and measurable business outcomes.

Series of overlapping black circles forming a crescent pattern on a white background.

AI & Innovation with Emerging Tech

Experienced in creating AI-driven solutions and cutting-edge digital products for both startups and innovation teams within large organizations, driving transformative technology that leads to growth, disruption, and industry advancement.

Working Together

“She is critically minded with an eye towards the best measurable outcomes”

Jenny Umhofer, Founder and CEO

Smiling person with brown hair and glasses, wearing a black suit, posing against a plain background.
Portrait of a young woman with long, straight hair wearing a black t-shirt, smiling against a plain background.

“If you're looking for someone who brings a strong UX experience and wonderful collaboration to projects, I highly recommend Adriana. I loved working with her!”

Isabella Lyons, Project Manager

“She has a unique way of pulling the best out of everyone on a team. She's constantly evolving her perspective on all aspects of business.”

Jared Tracy, CTO

Bald man with a beard wearing a dark jacket, smiling at the camera against a plain background.

Better UX,
Stronger Products

Whether you need a product strategist, UX expert, or just a sounding board, I’m here to help. Let’s chat!