Hello! I’m Adriana – a UX and product design leader crafting user-centered experiences that build trust and accelerate growth.

E-commerce, Marketplaces,  EdTech, GenAI, Media, and Entertainment.

I’ve Worked With

Case Studies

Designing the Future of Disney Magic

AI-powered pre-park experience that allows parents to personalize their family’s visit.

Unifying a Fragmented Brand Experience

A nonprofit inspiring and supporting parents in nurturing their children and passing on a legacy of faith.

Enhancing Retention & Revenue for a Marketplace

A two-sided marketplace connecting home-based business owners with local, busy moms.

Innovating Math Education Through AI-Powered Games

AI-driven, adaptive math games designed to accelerate skill mastery, enhance fluency, and boost student confidence.

Empowering Educators with Data-Driven Insights

A teacher assessment tool providing real-time insights to help educators support student mastery.

Improving Content Discovery & Control

The DirecTV Spark System helps viewers discover TV content and set up their viewing preferences.

Working Together

She is critically minded with an eye towards the best measurable outcomes”

Jenny Umhofer, Founder and CEO

“If you're looking for someone who brings a strong UX experience and wonderful collaboration to projects, I highly recommend Adriana. I loved working with her!”

Isabella Lyons, Project Manager

“She has a unique way of pulling the best out of everyone on a team. She's constantly evolving her perspective on all aspects of business.”

Jared Tracy, CTO

Better UX,
Stronger Products

Whether you need a product strategist, UX expert, or just a sounding board, I’m here to help. Let’s chat!